

The President's Message
President’s speech
The Saudi Sports Culture Federation endeavors to spread awareness of the importance of sports and the sublime humanitarian values of sports. It is highly interested in publishing the laws and regulations related to sports. In addition to that, it does its utmost best to educate Saudi society on the history of sports and its importance in promoting the national spirit and spreading peace and tolerance among peoples. The Federation keeps following and evaluating local, regional and international sports events with the aim of putting forward proposals and solutions to respective sports, community organizations to ensure that Saudi sports reach the highest standard of transparency and objectivity to fulfill their goals.The Federation strives to spread sports culture via holding scientific seminars, conferences and various events that focus on spreading sports awareness among Saudi people and highlighting the importance of sports economically, socially, psychologically as well as their health benefits to society, and finding scientific solutions to raise the concept of getting involved and playing sports to its highest levels. The Federation works according to an integrated vision, a clear message, core values and realistic strategic objectives, and makes the best use of its available human, financial and facility resources to meet the aspirations of the Saudi Arabian Olympic Committee to upgrade and enhance the cultural sports situation.In light of the clear future paths and trends, the possibility of determining available strengths and opportunities and how to invest and maximize them, as well as identifying current and potential weaknesses and threats (restrictions) and how to address them and limit their negative impacts as the information gap among societies and institutions is heavily narrowing including peer federations. Furthermore, communication, information technology is expanding and the means of interaction, connectivity among peer federations and among the internal and external environments of the federation itself are diversifying. Consequently, strategic planning is the most effective technical tool for the federation in the pursuit of excellence, leadership, stability, growth and development in the future.Therefore, the Federation works according to a sound strategic plan based on central pillars and objectives, determined through relevant workshops. The Federation is keen to develop its available intellectual capital and maximize its potential. The Federation under this leadership also seeks to encourage its members to do their best to update their knowledge, develop their skills, and enhance their capabilities in the areas of thinking, management, and strategic planning. So, this knowledge is applied within the cultural and sports environment to make steady progress and fulfill the demands and needs of society.
Prof. Dr Sulaiman Omar Al-Jaloud